var icon = new Array();
icon.push({img: "dent", num:5, title:"Brochure + Tags + Identity", info:"Interior designer's dent told us one thing within 5 minutes of meeting us \"we don't want to look fruity\". We designed a strong 'non fruity' identity that represented their bold, minimal style as designers. High quality tags were then designed to go on a select number of furniture pieces and household items they sold directly to clients. The tags were Dent's mark of quality on each item they trusted and endorsed."});

icon.push({img: "moara", num:3, title:"Wine Label Design", info:"A Maori inspired design in red and black. The Maori are the indigenous Polynesian people of New Zealand (Aotearoa). We designed an icon to represent the 'eye of the river' inspired by Maori Moko (Maori tattoo art). The icon was then applied as a ribbon. The simplicity and bold contrasts in this wine label design made it stand out successfully as an exotic label."});

icon.push({img: "bigpantry", num:8, title:"Labels + Brochure + Identity", info:"A nuts a nut? Until you give it personality. The illustrations for Big Pantry's nut collection inspired the cheeky statements \"Tango with cashews, Pause for almonds and Monkey with banana chips\". The supermarket aisles were filled with two main categories 1) fancy nuts 2) no frills. Big Pantry's branding filled the gap with fun nuts that stood out like a bunch of cheeky monkeys on shelves."});

icon.push({img: "tease", num:7, title:"Canister + Labels + Box Packaging + Identity", info:"We were first commissioned to design 'keep sake' tea canisters, this lead to an identity design and a second range of products. We played with the name 'tease' to incorporate easily expandable tongue-in-cheek statements \"tease yourself with...\" The identity was applied to a promotional brochure and later boxed teas with unique round tea bag labels. The product was well received and stood out like a beautiful bouquet of roses on shelves."});

icon.push({img: "aba", num:3, title:"Packaging Design", info:"Abacadabra sells a range of products to enhance the female form. From silicon strapless bras, silicone push up pads, hook extenders and nipple covers. The packages were tiny which called for a tight 'cute' message on the front. Showing a glimpse of the product was essential as the words 'nipple covers' bring different images to different minds. The brand's signature colour was used on all packaging as a way to form a large, standout, collective display in an extremely crowded category."});

icon.push({img: "redreach", num:4, title:"Brochure + Poster + Identity", info:"The Red Reach foundation helps underprivileged kids. A common misconception when it comes to designing for anything related to children is to make it 'playful'. Know your audience, if your audience is large corporations who may make donations towards an after school program, talk to 'them'. The crisp, corporate grids and bold corporate colours in Red Reach's brand say 'take us seriously' and the fun images say 'we are about the kids' - it's a good balance. <br><br>We designed and printed booklet covers, Red Reach laser prints content to save on print costs, a winning idea for a company on a budget. We were determined not to use hyper real images of sad, underprivileged kids, opting instead for fun, fresh, positive imagery - an environment Red Reach continuously strives to create.</br>"});

icon.push({img: "skinsense", num:3, title:"Gift Card Design", info:"Skinsense wanted to reward their clients for referring friends and family to the beauty spa. The vouchers had to look thoughtful and memorable as that would increase their chances of being passed on. We designed a mini pocket for the voucher to sit in with the message \"Love what we do, pass it on and receive 20% off on your next visit\". Separating the voucher and gift card meant everyone got something, in one sweet voucher package."});

icon.push({img: "jam", num:3, title:"Jam Jar Labels", info:"It's important within some product categories to look like you belong to the 'category' but with a touch of difference. The jam jar labels looked 'old style reputable' which was always the message of the brand, dense stripes were added to make them stand out on shelves which were crowded with heavy, ornate fruit labels at the time."});

icon.push({img: "norton", num:4, title:"Product Label Design + Identity Design", info:"We paid a visit to the type of specialty food stores the products would be sold in to imagine placement and visibility. The beautiful bottles stood out on their own so the final design 1) Showed the beauty of the bottle and 2) Promoted the brand prominently, which was important as a large range of products was planned in the gourmet oil category. The thin horizontal labels also broke away from the crowd of vertical labels which were typical in the gourmet oil category."});

icon.push({img: "burnell", num:3, title:"Brochure + Folder + Identity", info:"A brochure, folder, business card and letterhead are one of the first things you'll need once you've had a meeting with a good prospect who may need to talk to a decision maker. Leave something behind to make as much of an impression as you do at meetings. Burnell's strong lines and colours successfully branded the company and instantly made them stand out from the clutter of investment groups in the market."});

icon.push({img: "naughty", num:6, title:"Pop Freezer Packaging + Booklet + Poster", info:"Take an average product like a freezer pop maker and give it some zing by packaging it with naughty alcoholic pop freezer recipes. The freezer pop maker came with a 20 recipes booklet (Kahlua Crazy Berry Popsicles, Orange and Lime Vodka Popsicles...mmm) The in store posters and colourful, cheeky packaging won the product the attention it needed to pique the curiosity of naughty makers."});

icon.push({img: "chefit", num:7, title:"Packaging + Labels + Catalogue + Identity", info:"Identity for a range of kitchen products sold in furniture\/interior and home stores. The range of products include mixers, pasta makers, peelers, egg timers etc. Each Chefit product label was stark on one side with the company's brand and a minimal image on the back that related to the use of each product. The original  imagery we formed was then used on collateral to show off the range of products. The end result was a trendy identity that created a strong and consistent brand for Chefit's ever growing range of products."});

var catalogue="packaging";