var design = new Array();
design.push({name:"Brand Strategy", text:"Brand strategy is fed by your business strategy. Many small businesses skip this step and end up with a logo not a brand. Our brand strategy workshops help you understand where your brand is currently and where it needs to be positioned, in full scrutiny of your business goals. A well managed brand will develop a measurable point of difference between you and your competitors. A good logo will win you initial attention, a strong brand will win you loyal customers."});
design.push({name:"Company Name Generation", text:"The right company name will give you significant leverage over competition, a bad (inappropriate) company name could loose you potential business. We have successfully named businesses via our rigorous name generation strategy. This service also includes sourcing memorable domain names, checking for availability and registration. Decisions you make about your name now will have a huge impact on your brand strategy and visibility.
Related article: Picking the right name for your company.<\/a>"});
design.push({name:"Logo Design", text:"A brand is formed by everything your business does, from customer service, to the food you serve and the products you sell-a logo helps people remember your brand. Our logo design service includes icon and logo type design. An icon is Nike's swoosh or McDonald's golden arch. A logotype, incorporates your company brand name into a uniquely styled font treatment (e.g the stylised type in FedEx, CNN, IBM). Some companies need a combination of icons and logotype e.g Reebox, Pringles and Starbucks"});
design.push({name:"Corporate Identity Systems", text:"A corporate identity system includes company stationery, signage and uniforms and anything you leave a brand mark on. A consistent identity acts as one big collective advertisement of your company as an entity. We design identity systems to represent your company objectives and your attitude as a company."});
design.push({name:"Rebranding", text:"Its a common myth that a brand remains the same for life. As your company evolves, so does your brand. Quite often clients tell us they can’t change their logo as its been their logo for 10 years. Has your company remained the same for 10 years? Your brand should reflect who you are/would like to be today. If you’ve had the misfortune of being represented by an ineffective, unprofessional brand, talk to us about our rebranding program. A good brand will give you an instant leg up over competition."});
design.push({name:"Packaging Design", text:"The act of purchasing products is an emotional one. Its becoming increasingly difficult to reach out to consumers overloaded with product and advertising messages. Times have changed and we continuously change our packaging design strategy with current consumer mindsets."});
design.push({name:"Collateral Design", text:"Collateral includes brochures, pamphlets, postcards, fliers, direct mail pieces, exhibition displays, folders and other communication pieces used to promote your product or services. We ensure that all collateral we produce is in tune with your brand and objectives. The emphasis will always be on your end goal."});
design.push({name:"Livery and Signage", text:"Livery and signage extends and reinforces your brand on vehicles, clothing, and promotional items. Brand recognition isn’t only about advertising in print or TV commercials, it’s about repeating and exposing your brand in a calculative and consistent way . Our signage service begins with a visit to your premises for an audit, we’ll take photographs and document areas that would be an optimum channel for branding, including vehicles and wayfinding signage.
"});
design.push({name:"Print Management", text:"If you don’t have a printer in mind we have had years of experience working with offset and digital printers. We know the best in the industry and frequently print manage projects to ensure the end product is what we intended. Sorry, we do not print manage projects we haven’t personally worked on."});
design.push({name:"Point-of-Purchase", text:"Point-of-purchase or POS material includes product displays, wobblers to life size cut-out characters. We can take your POS display from design right through to production, working closely with printers, manufacturers and 3D designers to craft successful displays."});
design.push({name:"Prospectus", text:"Designing a prospectus starts with a clear understanding of your unique nature as a prospectus represents your ethos. A prospectus is in many ways a ‘brochure’ in that it should be emotionally appealing, promote your core values and stand out from competition. This should be reflected in the design, copywriting and photography that goes into your prospectus. If you have to mail your prospectus out, we will take into account measurement and weight for cost effective postage. We could arrange copywriting and photography."});
design.push({name:"Copywriting", text:"Our core copywriting services include newsletters, articles, blogs, direct marketing material, website copy, tag lines and slogans. If you have written your copy but need it to be edited and polished, email us your document and we’ll send you an estimate."});
design.push({name:"Illustration & Photography", text:"We provide custom vector illustrations, cartoons, detailed technical drawing and work with food, product, interior and architectural photographers. We have access to cost effective and professional stock photography if your budget doesn’t allow for custom photography. We’ve developed a system to reduce costs professionally which has won us accolades from our small business clients. "});
var web = new Array();
web.push({name:"Web Basics Workshop", text:"Our 2 hour web basics workshop will introduce you to the fundamentals of successfully transferring your business strategy and branding to the web. The workshop includes : an introduction to how successful businesses have been using the web to convert prospects and extend their brands, talking to a web audience, an intro to content management systems (how to update your website) and how to utilise social media to build credibility online and convert prospects into leads. Related Articles: Average Joe has taken over your business-Introducing Web2.0.<\/a>"});
web.push({name:"Web Strategy Workshop", text:"This strategy meeting channels discussions around the question ‘what is your end goal?’ Every page on your website must have a purpose, an end goal that is measurable. The end goal of this web strategy meeting is to 1) Provide you with recommendations and ideas to build a strong foundation online. 2) Present you with a sitemap that champions your end goal and forms a strong navigational foundation."});
web.push({name:"Web Design & Makeovers", text:"Too often companies use a design firm for branding and web designers for websites resulting in a fragmented marketing effort. We offer a full web design service and employ in-house programmers. This means you benefit from the best of both worlds: 1) Designers who keep your brand consistent online and make sure your marketing goals are met 2) Programmers who use the latest technology making it super easy for you to update. If your website is in need of a makeover, click on the before & after links in our web portfolio<\/a>."});
web.push({name:"Database Design", text:"We have a unique solution to building databases which will cost you a fraction of what you’d pay a programming company. If you need an online catalogue for products, to showcase your work, job listings or property listings etc we’ll build your database and show you how to update it easily."});
web.push({name:"Business Catalyst Implementation", text:"We’ve been building websites with Business Catalyst for more than 3 years. We’ve helped many BC partners implement BC modules, the key to building a successful website with BC is 1) Make sure you use the right modules for the right purpose 2) Plan the structure, templates and navigation well. If you have a trial site that needs polishing or an existing site that’s lacking in design or functionality, talk to us about getting you to that next stage. We’ll make sure you’re left with a website that generates leads, looks credible and is super easy to update with Business Catalyst."});
web.push({name:"Shopping Cart implementation", text:"If you need to sell online, don’t get the first, cheap, shopping cart solution out there. You need good, solid technology that will allow you to grow your online store seamlessly and you need to build marketing into the navigation, feel and language of your online store. Read a more in-depth article we’ve written on “selling online – commissioning a designer and picking the right technology”"});
web.push({name:"Web Focus Group Studies", text:"The key to owning a successful website that keeps generating qualified leads is to constantly monitor usage. Our web focus group studies includes studying how people are viewing your website, every click and scroll is measured. We will present you with videos, our findings and a detailed recommendation report."});
web.push({name:"Email Marketing Campaigns", text:"Our service includes: outlining an email campaign strategy, designing, coding and integrating your custom email template to a system that will allow you to send out newsletters and monitor readership reports . Related articles: Email marketing rules of engagement<\/a> and The 7 rules of email marketing<\/a>
"});
web.push({name:"Web SEO Copywriting", text:"Get your text right online and search engines and you’ll improve your search engine ranking. Successful copywriting for the web intricately balances the act of capturing attention and capturing the rules of search engines. Our service includes writing your website text, articles and blogs.
Related article: Search engines do not like casual sex.<\/a>"});
web.push({name:"SEO and SEM", text:"Turn your website into a sales or lead generation tool using our creative search engine marketing strategies. We specialise in providing small-medium businesses with a results-driven service for marketing their websites on the major search engines.
Core services include: Search Engine Optimisation (SEO), Pay-per-click advertising management, Link building services, Website statistics interpretation & coaching, Full range of Google services."});
web.push({name:"Social Media Strategy", text:"You’ve heard that facebook and twitter could increase leads and be beneficial to your business, but you don’t have a clue how? You can’t use social media effectively unless you understand it. Once you understand it, you need a strategy. Used effectively social media can be an extremely effective tool to promote your business and service. We make sure you’re being effective and profiting from your social media efforts. Read our blog to start understanding social media concepts."});